I saw this video on Dana’s blog and I’m passing it on to you because:
- It’s really interesting
- I really wish high school econ had been taught by the guy who made this. And every other class.
Business
27
Feb 09
Credit Crisis Visualized
10
Sep 08
Stop Sending The Information I’m Not Seeking
I think the age of e-newsletters is over. I think we’ve grown to a level of web-saviness that if we want information, we’ll go and find it. When people, companies, and organizations try too hard to provide us with information it just becomes junk mail. And junk does nothing but dull me to your product.
Case in point… I’m not a huge fan of Contemporary Christian Music, but I do follow a few artists that I enjoy. Recently, I downloaded Phil Wickham’s Singalong (which you should go do), which involved signing up for INO’s newsletter. Now, I get emails every so often like this:
Now, I’ve got nothing against Joy Whitlock. It’s just that I could care less about the new E-Card. And getting another email from INO that I don’t care about just makes me feel annoyed. Now, I know this is why I can click “unsubscribe” at the bottom of the email (and I’ll do that), but in the meantime I just can’t help but think that these resources would be put to better use creating info for people actually looking for it.
Does anyone agree? Is this type of marketing effective anymore? How should brands (churches, people, etc) reach new customers in a “google-ized” world?
Now to unsubscribe from everything…
28
May 08
Tell Your Story
Luke #2 recently blogged about a Seth Godin post discussing the use hand scrawled drawn signs in business and their effect on brand image.
This post has nothing to do with that. But… I was reminded of how much I enjoy Seth Godin. Seth is a business writer and blogger. While I haven’t read any of his books, I subscribe to his blog and enjoy it immensely. He writes mostly about marketing, paying close attention to the ways companies brand themselves–whether they be deliberate, desperate, or entirely unintentional.
I on the other hand, just like to rant about business practices that upset me.
I was trying to order some photos from Shutterfly this morning using their wonderful “print at Target” function. The only problem: the “select a Target” map just doesn’t work. It didn’t work when I tried to use it about 6 months ago and it didn’t work at 6am this morning. Now, shame on me for not learning from my previous mistake, but part of me feels like it’s reasonable to expect this to work. I’m assuming that a good percentage of Shutterfly users print at Target.
Anyway, as I reach to navigate to Costco.com, I notice this header:
So that’s my rant story. Shoot… I’m going to be late to work.