Top Trends In SEO For 2019
With each passing year, search engines gain more intelligent; 2019 is not going to be an exception. Google now responds to direct queries on results pages. In addition, voice-activated search requests are on the rise. Many web development teams are concerned that this can significantly alter their optimization strategies.
Here are a few top trends in SEO for 2019 compiled by a top rated SEO company:
Video Content is Thriving
A single video has the same value as 1.8 million words. In fact, 87% of users prefer videos while 67% like blog posts. How can you make your videos drive engagement? Video optimization is the answer. To optimize video content, you must:
- Use channel keywords
- Implement a relevant channel name
- Use a suitable channel description
To remain a top rated SEO company, you must optimize video content.
Voice Search is Increasing
Experts predict, in 2019 voice searches will constitute 50% of all online searches. Another study found that 62% of users prefer to use voice-enabled speakers to make online purchases. Businesses who don’t opt for voice search optimization are likely to lose out on customers.
Social Media Indexing Matters
Every top rated SEO company will recommend that each organization must have a thriving social media presence. Of the multitude of networks out there, Facebook continues to dominate the scene, grabbing 63% of all visits in a single day. Following closely by 57% is Instagram and then Twitter at 46%. Social media indexing will significantly boosted organic SEO.
Mobile-Friendly is the Way to Go!
Any top rated SEO company will tell you that mobile is the only way to succeed in web building. The number of mobile users is increasing exponentially each year. Google recommends every company to build websites that are not only responsive but high quality on all types of mobile devices and platforms. Keep in mind Google crawls both mobile and desktop versions of websites. So when Google is recommending mobile-first indexing, do it for all versions! According to Google, if your mobile site is running well, it will give your company better ranking than those who don’t have mobile-friendly sites.
Stay Focused on Better Image Search
In 2017, Google made upgrades to its image search capabilities. Users can now view images simultaneously as if they are in a picture gallery. This is in response to the growing number of users who are searching for images. Companies need to optimize their visual content. This means you need to use high quality images. Keep in mind your website will be harmonious union between text, images and video material. Together this should add value for users and address their topics comprehensively.