Marketers and companies these days, are venturing more into advertising through corporate videos than other mediums of advertising. Although it’s not an easy task to amalgamate information and entertainment in a small amount of time, it is an efficient and appealing way to reach the target audience.
Corporate videos play a huge role in a product or service’s communication with the company’s target audience. If they are made well they can be very helpful and can be misleading if not. There are a few dos and don’ts while editing corporate videos as they are viewer and information driven.
In order to help you refine your editing skills, Here are a few tips to help you edit your corporate video
1- Short and Crisp
You should keep your video most informative, enough entertaining and engaging and short. Nothing more than a minute or two as its mostly informative content and can get dull for the viewer.
2- Keep Target Audience in Mind
You have to keep in mind the audience of the product, Just like different people like different movies.
For example, a company that sells home furnishings would have a different approach to marketing than the one that sells musical instruments.
3- Best for first
The best footage goes first because it’s about the first few seconds that appeal to the audience. The first few seconds of the video should convey most and be appealing as well. If it’s not that great then the viewer will quickly shift their attention to something better to watch as youtube doesn’t run out of interesting content these days.
4- Subtle with Transitions and Effects
Don’t overdo the transitions or effects, because it will only make the video cheap and amateurish. As it is a video, the cleaner the transitions the more it appeals to the viewer. Let the content of your video speak volumes, not your software.
5- Music in Line with the Emotion
This is the last but not the least, in fact, it is a major factor in delivering the emotion of the video. The viewer must not feel disconnected to the video as that’s what will keep them from watching further. Also, using copyrighted music is infringement so you should keep this in mind even if you want to use it for a few seconds. You can use copyright free music if your video needs background score